Halal food marketing : dare to win! / Faridah Hj Hassan

Hj Hassan, Faridah (2013) Halal food marketing : dare to win! / Faridah Hj Hassan. Professorial Lecture . UiTM Press, Shah Alam. ISBN 978-967-363-498-9

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Abstract

Halal Food Marketing: Dare to Win! looks into the potential of the global Halal food market as well as what Malaysia could offer. It is also important to be informed on Malaysia's current trade activities, connections and positions as to see whether Malaysia could capitalise on existing trade affiliations in order to promote and market Malaysia's own Halal products based on the marketing mix of the four 4Ps - Product, Place, Price and Promotion. The Halal food market is a lucrative business due to the fact that the Islamic faith has been widely understood and accepted both by suppliers (in Muslim and non-Muslim countries) as well as buyers and futhermore Muslims are growing in population. Thus it is important to know where Muslims are residing in the world as that is where the Halal food market has the highest potential. By applying the SWOT (Strength, Weaknesses, Opportunities and Threats) analysis using the matching and resultant strategies, a marketer will be able to identify the business opportunities by priority and win the return on investments in the global market.

Item Type: Book
Creators:
CreatorsEmail
Hj Hassan, FaridahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Agricultural industries
Divisions: University Publication Centre (UPENA)
Series Name: Professorial Lecture
Item ID: 9161
Last Modified: 30 Aug 2016 02:08
Depositing User: Staf Pendigitalan 1
URI: http://ir.uitm.edu.my/id/eprint/9161

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