A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan

Mazlan, Azlan Al-Hafiz (2005) A study on factors that influence customer perception at Charisma Technology Cyber Cafe, Kuala Kangsar, Perak / Azlan Al-Hafiz Mazlan. Student Project. Faculty of Business and Management, Arau, Perlis. (Unpublished)

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PPb_AZLAN AL-HAFIZ MAZLAN BM 05_5.pdf

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Abstract

This research is aimed to determine factors that influence customer perception towards CTCC service and which the most influencing factor from four independent variables is under studied. The research involves two variables; dependent variable (customer perception) and independent variables (pricing, service quality, advertising and sales promotion). There are 140 respondents among customers at CTCC Kuala Kangsar involved in this research. Information will be gathered using stratified data sampling method. Tool that will be used to analyze data is by using the Statistical Package of Social Science (SPSS). At the end of this project paper, the researcher can concluded that there is a positive relationship between dependent variable with pricing and service quality, while other two independent variables, advertising and sales promotion have no positive relationship.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Mazlan, Azlan Al-HafizUNSPECIFIED
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management
Item ID: 7219
Uncontrolled Keywords: Customer perception, Cyber cafe, Kuala Kangsar Perak, customer service
Last Modified: 19 Apr 2017 04:01
Depositing User: Staf Pendigitalan 1
URI: http://ir.uitm.edu.my/id/eprint/7219

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