Study on competitive strategy of driving institute : A case of Institut Memandu Cangiran / Dayang Saliana Abang Alli Bolhassan ... [et al.]

Abang Alli Bolhassan, Dayang Saliana and Francis Najur, Debie and Solomon, Murphy (2010) Study on competitive strategy of driving institute : A case of Institut Memandu Cangiran / Dayang Saliana Abang Alli Bolhassan ... [et al.]. [Student Project] (Unpublished)

Abstract

This study is to analyze and to study the competitive strategy that has been implemented by Institut Memandu Cangiran (IMC) since its first commence its business in 1998. IMC managed to perform and compete with its competitors by implementing effective strategies to be one of the viable players in the market. Based on the finding, problems facing by IMC have been identified and further recommendations on how to rectify and solve the problems in order to strengthen IMC position in the driving institute industry.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abang Alli Bolhassan, Dayang Saliana 2008565123 Francis Najur, Debie 2008742793 Solomon, Murphy 2008701899
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Business intelligence. Trade secrets H Social Sciences > HF Commerce
Divisions:	Universiti Teknologi MARA, Sarawak > Mukah Campus > Faculty of Business and Management
Programme:	Executive Master of Business Administration
Keywords:	competitive strategy ,driving institute ,Institut Memandu Cangiran
Date:	November 2010
URI:	https://ir.uitm.edu.my/id/eprint/47195