The roles of public relations practitioner in social media during Covid-19 / Nazreen Nasriq Samsi … [et al.]

Samsi, Nazreen Nasriq and Abdul Rashid, Aiman Syahmi and Mohd Syukri Adli, Siti Hajar and Mohd Zainal, Maisarah and Ramlee, Rayhan Ereeza (2021) The roles of public relations practitioner in social media during Covid-19 / Nazreen Nasriq Samsi … [et al.]. e-Journal of Media and Society (e-JOMS), 6. pp. 1-21. ISSN 2682-9193

Official URL: http://www.ejoms.com

Abstract

The Public Relations Practitioner/Officer (PRO) or Corporate Communications (Corp Comm) uses various means of communication to create successful two-way communications between the business and other groups of people. It focuses on bringing the public and a company together in order to display a common understanding or image. PRO professionals use a wide variety of media to establish and maintain positive relations between the hiring agency and its customers by organized marketing promotions and PR events. The objective of this research is to identify the roles of public relations practitioner in social media during COVID-19 in which the challenges faced by PRO in the current COVID-19 pandemic situation, the social media is important in doing PRO task, how they use social media as a part of PRO working routine and are PRO highly dependent to social media for their company through the use of qualitative research, which is an interview to understand and describe the social phenomenon. Lastly, the researchers analysed the data by using thematic analysis. The findings of this research come out that the answer has somehow given from the online interview session in many types of platform such as Google Meet, WhatsApp Video Call and Zoom Meeting which effect on daily life.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Samsi, Nazreen Nasriq
nazreen0318@gmail.com
Abdul Rashid, Aiman Syahmi
UNSPECIFIED
Mohd Syukri Adli, Siti Hajar
UNSPECIFIED
Mohd Zainal, Maisarah
UNSPECIFIED
Ramlee, Rayhan Ereeza
UNSPECIFIED
Subjects: H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
H Social Sciences > HM Sociology > Social change > Information technology. Information society. Digital divide
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies
Journal or Publication Title: e-Journal of Media and Society (e-JOMS)
UiTM Journal Collections: UiTM Journal > e-Journal of Media and Society (eJOMS)
ISSN: 2682-9193
Volume: 6
Page Range: pp. 1-21
Keywords: Public Relations Officer (PRO); Corporate communications; Social media; COVID-19; Movement Control Order (MCO)
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/46593
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