Case Study : Mouthgasm HQ / Nur Nasehah Zanudin

Zanudin, Nur Nasehah (2020) Case Study : Mouthgasm HQ / Nur Nasehah Zanudin. [Entrepreneurship Project] (Unpublished)

Abstract

Mouthgasm HQ is a business that sells a trendy chocolate snack which being called a Choco jar. The company is located at Seri Iskandar, Perak. Their main competitor is online sellers who sell the same food product. The business makes up the competition by selling their products at a more affordable price with high-quality taste. The company only promote their business and products through advertisement on Social Media such as Instagram, Facebook, and Shopee.
The company’s vision is to go global and enter international markets and to increase potential demand. Their mission is to provide various choices of premium and high-quality
taste food products at affordable prices. They wish to offer wholesome, fairly priced, and ethnically diverse food product options.
The analysis of this case study gives students who want to start their own business early planning or thinking about the product development cycle and to create their own specific business ideas.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Zanudin, Nur Nasehah
2019328885
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
UNSPECIFIED
Subjects: T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Mouthgasm HQ, food product, mini crunch and cookies
Date: November 2020
URI: https://ir.uitm.edu.my/id/eprint/46188
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