The acceptance of insurance Takaful / Nurnabilah Zaimi

Takaful insurance products and services are gaining popularity among people across the globe due to its wider product coverage and ability to traverse the global economic. However, to what extent this statement is true in Malaysian context. Hence, this research aims to examine the acceptance of insurance takaful. The analysis of this research involved 252 respondents, all of whom are based in Kelantan. The foundation of the study is basically to evaluate the relationship between the factors that influence the acceptance of insurance takaful. Moreover this study tries to provide some suggestions and recommendations upon the problem occur in the insurance industry in order for the insurance institution can improve their weaknesses and tries to give a better services to the public accordance to their needs, more efforts need to be energized to enhance the level of understanding for customers insurance takaful. Similarly, a more comprehensive research is required to be undertaken to uncover various reasons of Insurance takaful. For the degree of acceptance, the link between awareness, motivation mix and marketing mix could be established with the acceptance of insurance takaful and will improve the overall insurance takaful product and services since most of the respondents were unsure of Insurance takaful products and services are gaining popularity among people. Thus, an appropriate means of investigating the topic from this perspective was done through data collection of questionnaires to understand the meanings they have for their response and expectations. Results have clearly shown that there is a significant result between the acceptance of insurance takaful, awareness, motivation mix and marketing mix. Recommendations are being suggested to propose the best ways for public to increase and upgrade their understanding in the future.