Sales and financial analysis of Sinar Indah Enterprise / Marjidi Sapawi [et al.].

This paper examines factors that influence sales and financial condition of a petrol station. Specifically, it addresses issues such as key success factors in sales performance and financial analysis of a PETRONAS Petrol namely Sinar Indah Enterprise.
In examining factors and variables that influence sales and profitability, several key success factors in sales and profit includes customer's service, employees' effectiveness and efficiency, convenient location and visuality of premises, product quality, good management and many others. By analyzing this issue, it shows the effect in managing this factors and its Influence towards business performance.
These key success factors are essential elements that should have a status in measuring sales and profitability. Sinar Indah Enterprise as a PETRONAS station may consider in recognizing the importance of analyzing sales and profitability to the success of its company.