Identifying the factors influencing information usefulness and information adoption in promoting organ donation through social media / Faerozh Madli … [et al.]

Madli, Faerozh and Syed Annuar, Sharifah Nurafizah and Sondoh Jr, Stephen Laison and Totu, Andreas (2018) Identifying the factors influencing information usefulness and information adoption in promoting organ donation through social media / Faerozh Madli … [et al.]. Journal of Media and Information Warfare (JMIW), 11 (2). pp. 46-79. ISSN 1985-563X

Abstract

The effectiveness of social media in the context of organ donation is uncertain because of the mixed findings reported in the literature. Hence, this paper aims to review the literature and to identify the factors in social media that can influence one’s decision to register as an organ donor. Most of the earlier studies focused on examining the attitude and knowledge of people toward organ donation after an exposure to social media. However, not many studies look into the impact of message framing towards adoption of information through social media platform. Review from the past studies reveals that information quality, information credibility, visual information, and accessibility information are the possible predictors towards information usefulness in the context organ donation. In the meantime, we propose that information usefulness to have a positive association towards information adoption which will lead to the intention to register as organ donors. A research model is proposed in this study which includes all the variables that are discussed in this paper.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Madli, Faerozh
faerozhmadli1987@yahoo.com
Syed Annuar, Sharifah Nurafizah
UNSPECIFIED
Sondoh Jr, Stephen Laison
UNSPECIFIED
Totu, Andreas
UNSPECIFIED
Subjects: P Language and Literature > PN Literature (General) > Forums (Discussion and debate)
P Language and Literature > PN Literature (General) > Journalism. The periodical press, etc. Press
P Language and Literature > PN Literature (General) > Collections of general literature
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Communication and Media Studies > Centre for Media and Information Warfare Studies (CMIWS)
Journal or Publication Title: Journal of Media and Information Warfare (JMIW)
UiTM Journal Collections: UiTM Journal > Journal of Media and Information Warfare (JMIW)
ISSN: 1985-563X
Volume: 11
Number: 2
Page Range: pp. 46-79
Keywords: Social media, Organ donation, Information usefulness, Information, Adoption, Social marketing
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/42567
Edit Item
Edit Item

Download

[thumbnail of 42567.pdf] Text
42567.pdf

Download (528kB)

ID Number

42567

Indexing

Statistic

Statistic details