The acceptance of Family Takaful among secondary teachers in territory of Sura, Dungun / Nor Rozmawati Hamzah

The purpose of this research is to study The Acceptance of Family Takaful among Secondary Teachers in territory of Sura, Dungun. Data were collected through questionnaire which was distributed among teachers that accepted Family Takaful product. Then, data were analyzed using SPSS (Statistical Package for the Social Sciences) version 15. Majority of the respondents are Muslim and of Malay ethnicity. The finding revealed attitude is not a significant factor toward acceptance of Family Takaful. The used of the Family Takaful product is not compulsory to all people but today the product is one of need of human being to have guarantee toward themselves and their families. The findings also indicate that knowledge and product quality are the main factors influencing to acceptance of Family Takaful product. Therefore, the Takaful operator should play their role in improving and educating the public through the mass media and other channels more effectively.