The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin

Sabin, Eresia (2015) The success of internal marketing at Borneo Eco Tours, Sabah / Eresia Sabin. [Student Project] (Unpublished)

Abstract

The purpose of this project paper is to study the successful internal marketing at
Borneo Eco Tours, Sabah. The researcher is focusing on the training and
development, senior leadership, employee's recognition and internal communication.
The target respondents of this study are the employees at Borneo Eco Tours Kota
Kinabalu (BET KK), Borneo Eco Tours Sandakan (BET SDK) and Sukau Rainforest
Lodge Kinabatangan. Questionnaire distributed via online. Researcher analysed the
data by using the Statistical Package for the Social Sciences (SPSS) Software.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sabin, Eresia 2013406708
Subjects:	H Social Sciences > HF Commerce > Personnel management. Employment management > Communication H Social Sciences > HF Commerce > Personnel management. Employment management > Goal setting in personnel management H Social Sciences > HF Commerce > Personnel management. Employment management > Incentives. Incentive awards
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Marketing; Training and development; Senior leadership; Employee; Recognition
Date:	December 2015
URI:	https://ir.uitm.edu.my/id/eprint/40975