Implementing effective communication among Hajj Pilgrims / Liza Marziana Mohammad Noh ... [et al.]

Mohammad Noh, Liza Marziana and Yook Ngor, Phang and Abdul Karim Zamri, Norena and Mohammad, Norazlinda and Idris, Nurkhazilah and Alias, Aidah and Radzi, Raha (2020) Implementing effective communication among Hajj Pilgrims / Liza Marziana Mohammad Noh ... [et al.]. International Journal of Art and Design (IJAD), 3 (1). pp. 1-5. ISSN 2710-5776

Abstract

During the Hajj season, the pilgrims will perform their Hajj in the Holy Land of Mecca, Saudi Arabia houses. Performing hajj is the fifth principle of Islam and it is compulsory for all Muslims who have the physical and financial capability to perform Hajj at least once in their lifetime. For that, health quality is important to be preserved because it not only helps clear the flow of Hajj but also ensures the safety of the pilgrims’ journey. This study aims to evaluate the effectiveness of the communicative strategy by Utas Travel agency in creating the awareness of healthcare services for the pilgrims. Data analysis will be employing the qualitative approach. Interviewing will be adopted onto the pilgrims who have performed Hajj for a few years ago and for the first time. Interview will be done onto about 50 pilgrims using open-ended questions and data will be analysed using thematic analysis. The research outcome will benefit Utas Travel agency in identifying an effective communicative strategy in creating a healthcare service model awareness for pilgrims. This study can add to the pool of knowledge. The purpose of the study is therefore to develop an effective communication model for promoting the Hajj sector.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohammad Noh, Liza Marziana
lizamarziana@ymail.com
Yook Ngor, Phang
UNSPECIFIED
Abdul Karim Zamri, Norena
UNSPECIFIED
Mohammad, Norazlinda
UNSPECIFIED
Idris, Nurkhazilah
UNSPECIFIED
Alias, Aidah
UNSPECIFIED
Radzi, Raha
UNSPECIFIED
Subjects: P Language and Literature > P Philology. Linguistics > Communication. Mass media
P Language and Literature > P Philology. Linguistics > Communication. Mass media > Interpersonal communication
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Journal or Publication Title: International Journal of Art and Design (IJAD)
UiTM Journal Collections: UiTM Journal > International Journal of Art and Design (IJAD)
ISSN: 2710-5776
Volume: 3
Number: 1
Page Range: pp. 1-5
Keywords: Strategy; Communication; Health; Awareness; Pilgrims
Date: May 2020
URI: https://ir.uitm.edu.my/id/eprint/40848
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