ENT 530 Case Study (Go and Grab (Kiosk) / Nadia Hanafi ... [et al.]

Understanding the marketplace, the wider industry and competition is necessary so that the specific business objectives of the project can be well-defined and, more importantly, meet a genuine need, or anticipated need, within the market to which the end-product will be targeted. For example projects is in small organisations marketplace such as SME business may be a small internal team or department but the concept of understanding them and their objectives is still the same and important.

Small medium enterprise generally refers to a business employee 50 persons or less. This enterprise work and operates to earn a small amount of profit. The first step for every project is usually have a purpose and main goal. This purpose of this project is all about the business of small medium enterprise (SME) in Malaysia and why do they interested to open this kind of business. Besides that, we want to know about the project goal and it is can achieve or not. The important that they need to do is just focusing on the goal, keeps the project headed in the right direction from start to finish. The goal of this kind of business is to success through follow their plan and reach the goals at the end of business. Other than that, we also need to know what kind of business that they are doing.