The adequacy of the laws and regulations relating to online advertising in Malaysia from the consumer protection perspective / Nur Hidayah Ab Aziz

Ab Aziz, Nur Hidayah (2013) The adequacy of the laws and regulations relating to online advertising in Malaysia from the consumer protection perspective / Nur Hidayah Ab Aziz. Masters thesis, Universiti Teknologi MARA.

Abstract

The emergence of the Internet has been currently affecting a number of areas in the business world including advertising. While online advertising presents a great number of opportunities in business-to-consumer (B2C) activities, yet, the global nature of the Internet has raised doubts in the field of law as to its suitability to the technological specificity of the Internet and its applicability to tackle the consumer issues relating to online advertising. As the law works differently online to the way in which it works offline, it is pertinent that the law must work in parallel with the systems established by the technology infrastructure. Therefore, the purpose of this study is to investigate the present state of the laws and regulations relating to online advertising for consumer protection in Malaysia. In order to reach this purpose, this study examined the extent to which the laws and regulations are adequate in protecting consumers in Malaysia. Proposals for improvement of the current position were considered in this study, and in view of that, this study also sought to compare the position in Malaysia with other jurisdiction such as the United Kingdom. Content analysis methodology was used in this study by means of analytical and comparative approaches. Interviews were also conducted with relevant authorities and luminaries in regard to online advertising. The study indicated that the current policy framework is inadequate as efficient and effective tools of control in protecting consumers against exploitation of their values, safety, behaviour and economic decisions. The findings had certain policy implications to improve the consumer protection within the sphere of online advertising.

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Ab Aziz, Nur Hidayah
2009577365
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Faruqi, Shad Saleem (Emeritus Prof. Datuk Dr.)
UNSPECIFIED
Subjects: K Law > K Law in general. Comparative and uniform law. Jurisprudence > Comparative law. International uniform Law > Commercial Law
K Law > K Law in general. Comparative and uniform law. Jurisprudence > Comparative law. International uniform Law > Intellectual property
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Law
Programme: Master of Laws
Keywords: Online advertising, consumer protection perspective, Laws and regulations
Date: December 2013
URI: https://ir.uitm.edu.my/id/eprint/40266
Edit Item
Edit Item

Download

[thumbnail of 40266.pdf] Text
40266.pdf

Download (1MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number

40266

Indexing

Statistic

Statistic details