Smart Diaper Bag / Mimi Amalia Norhisham

The management team of Smart Diaper Bag is a partnership business entity consist of five persons who are Mimi as General Manager, Amirul as Marketing Manager, Arman as Operational Manager, Adam as Financial Manager and Adlina as Administration Manager. The type of business is manufacturing and selling multipurpose baby diaper bag that have many features provided. Smart Diaper Bag is unique and different from other diaper bag because it can be transformed into bed. In this bag, it comes together the build-in bottle warmer so it can help parent to feed their baby with warm milk instantly and time saving. This diaper bag has many compartments that can help parents keep the baby’s essentials neatly. Target customers mostly come from high income parent with babies who always having outdoor activities. Smart Diaper Bag are produced by using high quality materials to give comfortable feeling to baby. Since babies are sensitive to their environment, hence the bag use imported materials that safe and not harmful for them. Based on the size of the market, the sales projections for the first year is RM 936,000. The amount is expected to increase 10% for the next two years where the amount would be RM 1,029,600 and RM 1,132,560 for 2021 and 2022 respectively.