Case Study : Rizq Kaseh Resources (Kaseh Madu Kelulut) / Nur Faizah Roslan

Kaseh Madu Kelulut is a product that was produced by Rizq Kaseh Resources. In the earlier, the owner of the company only sold the stingless bee honey at the workplace that he works. At that time, he only sells the honey to his friends and at the workplace. When he got higher demand from the customers, he got the ideas to produce stingless bee honey himself. At the beginning, he only bought two stingless bee’s logs with approximation an about RM 400 per log. Meanwhile, it is depending on the quantity of honey produce by a log. Higher quantity of honey will increase the cost of the honey
The main products of Rizq Kaseh Resources are the stingless bee honey. There are four species of stingless bee raised in the Rizq Kaseh Resources, which are Lepidotrigona Terminata, Lepidotrigona Ventralis, Tetragonula and Tetragonula Fuscobalteata. These four species have their own special characteristic. These stingless bees are very valuable and have more demand from the customer. There is two type of glass bottle size used by the company, for 150 gram and 1 kilogram and the prices depend on the weight of each bottle.