A study of customer’s willingness to walk to shop / Syamimie Farhana Mazlan

Mazlan, Syamimie Farhana (2013) A study of customer’s willingness to walk to shop / Syamimie Farhana Mazlan. [Research Reports] (Submitted)

Abstract

This study is to determine factors influencing customer’s willingness to walk to shop. The purpose of this dissertation was to examine if there are any particular factors that influencing customer’s willingness to walk to shop. Time constraints, distance, safety, security, walking space and surrounding were being identified as important factors in influencing customer’s willingness to walk to shop. But then, safety, security, walking space and surrounding was considered as the most factors that influencing customer’s to walk to shop in Kota Bharu Kelantan.

Furthermore, the study also includes the analysis of data using frequency distribution, reliability analysis, and hypothesis testing, multiple regressions, descriptive mean test for the research. The analysis has made from the data that has been collected. This result will finally help the researcher to determine whether the research has answered or achieve the objective that has been set up earlier. The researcher identify that safety, security, walking space and surrounding was considered as the most factors that influencing customer’s to walk to shop

Metadata

Item Type: Research Reports
Creators:
Creators
Email / ID Num.
Mazlan, Syamimie Farhana
2010912007
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Muda, Mohd Nasir
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Keywords: Frequency distribution, reliability analysis, and hypothesis testing, multiple regressions, descriptive
Date: June 2013
URI: https://ir.uitm.edu.my/id/eprint/37818
Edit Item
Edit Item

Download

[thumbnail of 37818.pdf] Text
37818.pdf

Download (266kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

37818

Indexing

Statistic

Statistic details