The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff

Abd. Latiff, Nur Azimah (2013) The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. [Student Project] (Unpublished)

Abstract

There has been an increasing interest on the corporate social responsibility (CSR) worldwide.CSR is not a new idea. However, CSR has never been more prominent on the corporate agenda than it is today. Using a number of publicly listed Malaysian firms over one year, this study investigates the impact of corporate socially responsible (CSR) on customer purchasing behavior in QSR Brands (M) Sdn Bhd. Corporate social responsibility has received considerable attention. The concept of ‘consumer social responsibility’ has received comparatively little attention probably because of the dominance of the notion of consumer sovereignty. If consumers’ perception of corporate social responsibility practices drive their purchase behavior, firms are motivated to invest in socially responsible practices.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abd. Latiff, Nur Azimah
2010850568
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Yaacob, Haslina
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Business Economics
Keywords: corporate social responsibility (CSR), Malaysian firms and consumer social responsibility.
Date: July 2013
URI: https://ir.uitm.edu.my/id/eprint/37816
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