An investigation on the impact of job motivation as a mediator between job satisfaction and employee loyalty: A case in Telekom Malaysia Berhad / Nabila Azfa Anuar

Anuar, Nabila Azfa (2014) An investigation on the impact of job motivation as a mediator between job satisfaction and employee loyalty: A case in Telekom Malaysia Berhad / Nabila Azfa Anuar. Industrial / Practical Training Report. Bachelor of Science (Hons) Statistics, Kota Bharu. (Unpublished)

Abstract

Loyalty is a crucial issue in telecommunication industry. Information, communication and technology (ICT) sector have the highest annual average turnover rate and this issue is quite worrisome. This study was carried out to discover the relationship and influence of the determinants of job satisfaction such as work stress, role within organization, workplace wellbeing, workplace environment, role within organization and career development; and the impact of job motivation as a mediator between job satisfaction and employee loyalty. Simple random sampling (SRS) design was carried out, covering the Group Business and Customer Management (GBCM) staffs in Menara Telekom. The data were distributed to 232 respondents using self-structured questionnaires. The relationships of the variables were analyzed using Pearson’s Correlation. Simple linear regression was employed to examine the impact of emotional intelligence towards work stress, job satisfaction towards job motivation, and job motivation towards employee loyalty. On the other hand, multiple linear regressions were employed to measure the impact of several determinants toward job satisfaction. All paired variables have positive relationship with the related dependent variables. Besides that, all objectives are achieved but there are two variables (career development and role within organization) that turn out to be not giving any influence towards the job satisfaction. The job satisfaction gives a significant impact towards the job motivation while the job motivation has influence on the employee loyalty. Since both variables are related to job motivation, hence we can consider job motivation as a mediator between both job satisfaction and employee loyalty

Metadata

Item Type: Monograph (Industrial / Practical Training Report)
Creators:
CreatorsEmail / ID. Num
Anuar, Nabila Azfa2011631868
Contributors:
ContributionNameID Num. / Email
Thesis advisorAzizan, Nurul HafizahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Personnel management. Employment management
H Social Sciences > HF Commerce > Personnel management. Employment management > Job evaluation
H Social Sciences > HF Commerce > Personnel management. Employment management > Job satisfaction
H Social Sciences > HF Commerce > Personnel management. Employment management > Rating of employees
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Item ID: 34240
Uncontrolled Keywords: Employee loyalty, job motivation, job satisfaction
URI: http://ir.uitm.edu.my/id/eprint/34240

Download

[img] Text
34240.pdf

Download (493kB)


View in Google Scholar

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year