Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.]

Azizam, Nor Azmaniza and Dzulkipli, Mohd Redhuan and Shamimi, Nor Intan and Maon, Siti Noorsuriani and John, Disera and Belawing, Jennifer and Jawa, Judith and Yahaya, Nuraqirah (2020) Applicability of theory of planned behavior and protection motivation theory in predicting intention to purchase health insurance / Nor Azmaniza Azizam … [et al.]. Advances in Business Research International Journal, 6 (1). pp. 1-9. ISSN 2462-1838

Abstract

In the era of increasing healthcare cost, private medical and health insurance ownership substantially reduces out of pocket expenses for medical care. The main objective of this paper is to apply theory of planned behavior and (TPB) model and protection motivation theory (PMT) in predicting intention to purchase health and medical insurance among graduating students. A cross-sectional survey was performed for data collection. A total of 443 questionnaires were completed and valid for data analysis purposes. Findings showed that there was statistically significant correlation between attitudes and subjective norm with the intention to purchase medical insurance. Severity, vulnerability and self-efficacy correlate negatively, while response efficacy demonstrates a positive correlation. Despite of the negative perception over private insurance, it significantly reduces out of pocket expenditures for medical care. Thus, there is a need of a further study examining the factors affecting the demand and individual’s decision purchasing private insurance in Malaysia

Metadata

Item Type: Article
Creators:
CreatorsEmail / ID. Num
Azizam, Nor AzmanizaUNSPECIFIED
Dzulkipli, Mohd RedhuanUNSPECIFIED
Shamimi, Nor IntanUNSPECIFIED
Maon, Siti NoorsurianiUNSPECIFIED
John, DiseraUNSPECIFIED
Belawing, JenniferUNSPECIFIED
Jawa, JudithUNSPECIFIED
Yahaya, NuraqirahUNSPECIFIED
Subjects: H Social Sciences > HG Finance > Insurance
H Social Sciences > HG Finance > Insurance > Health insurance
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal
Journal: UiTM Journal > Advances in Business Research International Journal (ABRIJ)
ISSN: 2462-1838
Volume: 6
Number: 1
Page Range: pp. 1-9
Item ID: 33027
Uncontrolled Keywords: Intention to purchase, health insurance, graduating student, Theory of Planned Behavior and Protection Motivation Theory
URI: http://ir.uitm.edu.my/id/eprint/33027

Download

[img] Text
33027.pdf

Download (212kB)

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year