Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof

The purpose of this research is to study the level of influences to industrial purchaser buying behavior among Mecomb SIme Darby and Instron Customers. The researcher also wants to identify which factor to be the most significant factor that influences buying behavior among the industrial purchaser in Mecomb Sime Darby and Instron customer. Other than that, the researcher also wants to identify the relationship between price, quality, customer relationship and buying behavior among the industrial purchaser between Mecomb Sime Darby and Instron Customers. This study refers to primary data and also secondary data for supporting the sampling technique. The researcher used questionnaire as the method to collect all the data from the sample respondents in accomplishing the research objectives. For the next stage, the data for this study was analyzed using multiple statistical procedures; frequencies and correlation analysis. The result of the study presented in this research agrees that price has the greatest influence in affecting buying behavior among industrial purchaser. This study can be seen as a foreword to a more detailed study to be carrying by future research on the sales practices.