Factors that influence consumer behavior towards telecommunication operators: a case study at DiGi Shah Alam / Siti Fadilah Mohd Rusli

Mohd Rusli, Siti Fadilah (2015) Factors that influence consumer behavior towards telecommunication operators: a case study at DiGi Shah Alam / Siti Fadilah Mohd Rusli. [Student Project] (Unpublished)

Abstract

Mobile number portability is now a crucial issue for mobile services providers. Today, the most challenging job for the present day is that to retain existing mobile customers. The mobile operator’s ability to maintain its customer has a direct impact on its profitability and effectiveness. Losing a customer will affect the mobile operators in terms of cost. Assuming that services quality, prices, promotions and social are the factors that influence consumer behavior towards the telecommunication operators in DiGi. Regards to the research, it will identify the most relevant factor that affecting consumer behavior. Then the most relevant factor will be determined as essential factor that can create customer base towards the telecommunication operators in DiGi at Shah Alam. In order to collect the data, it is assuming by distributing 100 questionnaires to every individual that using DiGi as their telecommunication operator services in Shah Alam. Furthermore, the study is conducting to enhance knowledge about the factors that influence the consumer behavior. A descriptive study will be done in Shah Alam.

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Item Type: Student Project
Creators:
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Mohd Rusli, Siti Fadilah
2013253446
Subjects: H Social Sciences > HE Transportation and Communications > Telecommunication industry. Telegraph
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HM Sociology > Public opinion
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Keywords: Consumer behavior; Telecommunication operators; Service Quality; Price; Promotions; Social Factor
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/30926
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