Factors influencing international tourists for culinary travel intentions/ Abdul Rahman Zahari ...[et al.]

Zahari, Abdul Rahman and Esa, Elinda and Aminudin, Nur Amalina and Cheah, Wee Teen and Yusoff, Nor Azlin Hanis (2014) Factors influencing international tourists for culinary travel intentions/ Abdul Rahman Zahari ...[et al.]. Terengganu International Management and Business Journal (TiMBeJ), 4 (2). pp. 1-10. ISSN 2232-0741

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Official URL: http://timbej.uitm.edu.my

Abstract

This study used the partial least squares (PLS) tool to determine the factors influencing the international tourists for culinary travel intentions to Malaysia. A number of 200 international tourists were participated in this study. The results show that the perceived quality and brand awareness have influenced the international tourists for culinary travel intentions. However, brand image was insignificant predictor of culinary travel intentions among international travelers. Findings are useful for tourism association, food managers, and practitioners to cultivate Malaysian tourism in the niche of culinary.

Item Type: Article
Creators:
CreatorsEmail
Zahari, Abdul Rahmanrahman@uniten.edu.my
Esa, ElindaUNSPECIFIED
Aminudin, Nur AmalinaUNSPECIFIED
Cheah, Wee TeenUNSPECIFIED
Yusoff, Nor Azlin HanisUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
G Geography. Anthropology. Recreation > G Geography (General) > Special voyages and travels
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Journal or Publication Title: Terengganu International Management and Business Journal (TiMBeJ)
ISSN: 2232-0741
Volume: 4
Number: 2
Page Range: pp. 1-10
Official URL: http://timbej.uitm.edu.my
Item ID: 22568
Uncontrolled Keywords: Culinary; brand awareness; brand image; perceived quality; Malaysia
Last Modified: 07 Jan 2019 08:14
Depositing User: Perpustakaan Cendekiawan UiTM Caw Terengganu
URI: http://ir.uitm.edu.my/id/eprint/22568

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