Green marketing: Fostering the customers' willingness to buy green product in Indonesia/ Lalu Edy Herman

Edy Herman, Lalu (2014) Green marketing: Fostering the customers' willingness to buy green product in Indonesia/ Lalu Edy Herman. Terengganu International Management and Business Journal (TiMBeJ), 4 (1). pp. 38-52. ISSN 2232-0741

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Official URL: http://timbej.uitm.edu.my/

Abstract

The current issue of business trends are concerning on environmental sustainability. The marketing concept has been formed into a social marketing and environmental friendly that must be followed to exist in a business competition. Although the banking sector is not directly damaging the environment, but banks can not behave passively in response to these conditions by making efforts in ensuring the earth sustainability including social empowerment to improve the welfare of the community. The purpose of this study is to build the model and evaluate the effect of green marketing to buying behavior among bank customers in Indonesia. The research design used in this study is descriptive research design. Data was collected by survey method through structured questionnaire with ten point rating scale. The survey questionnaires were collected to 150 respondents of bank customers in Indonesia. The questionnaires were processed and analyzed with the Structural Equation Modelling (SEM).

Item Type: Article
Creators:
CreatorsEmail
Edy Herman, Laluehlalu@gmail.com
Subjects: H Social Sciences > HF Commerce > Marketing > Environmental aspects. Green marketing
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Journal or Publication Title: Terengganu International Management and Business Journal (TiMBeJ)
ISSN: 2232-0741
Volume: 4
Number: 1
Page Range: pp. 38-52
Official URL: http://timbej.uitm.edu.my/
Item ID: 22564
Uncontrolled Keywords: Green marketing; Environment-friendly product; Green attitudes; Green purchase intention
Last Modified: 07 Jan 2019 08:15
Depositing User: Perpustakaan Cendekiawan UiTM Caw Terengganu
URI: http://ir.uitm.edu.my/id/eprint/22564

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