Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri

Sabri, Muhammad Farid (2018) Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

[img]
Preview
Text
PPb_MUHAMMAD FARID SABRI M BM 18_5.pdf

Download (309kB) | Preview

Abstract

The issue of this research is for student’s online purchase intention through travel agency sites. There are increasing number that students that buying products and services from travel agency sites being cheated. This is because there are many reasons why customers always being cheated by travel agency sites such as offering lower price packages. The results of this research are based on these two objectives. General objective is to identify factors influence students online purchase intention through agency sites. Second is to identify the significant relationship between personal security, uncertainty, customer loyalty, and customer satisfaction with student’s online purchase intention through travel agency sites. Lastly is to identify the most important factor that influence students online purchase intention through travel agency sites. The methodology for this research are first is multiple regression was used for analyze the first objective. Next is coefficient correlation analysis was used to achieves the second objective. Data was gathered by distribute questionnaire to students at UiTM Kampus Bandaraya Melaka. Then, the data are analyzed using SPSS (Statistical Package for the Social Science) version 22.0. The findings of this research are first, customer loyalty is not having relationship with online purchase intention. Last finding is customer satisfaction are the most important factor that influence online purchase intention.

Item Type: Monograph (Student Project)
Creators:
CreatorsID Num.
Sabri, Muhammad FaridUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management (M)
Item ID: 21573
Uncontrolled Keywords: Online purchase intention; Personal security; Uncertainty; Customer loyalty; Customer satisfaction
Last Modified: 14 Nov 2018 09:18
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/21573

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year