Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib

Bachok @ Akib, Muhammad Nur Akmal (2018) Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

Abstract

The purpose of this study was to determine the factor influencing customer purchasing decision through online shopping in Malaysia. The variables consist of promotion, product feature and website application. The respondents were 77 millennial student in University Teknologi Mara (UiTM) Kampus Bandaraya Melaka. The finding showed that promotion, product feature and website application have influence on the online purchasing decision through online shopping in Malaysia. All variables show significance relationship towards the determinations od millennial impulse online purchase decision in UiTM Kampus Melaka student’s. This study refers to primary data and also secondary sources for supporting the sampling technique. Meanwhile, the researcher apply questionnaire as the process to gather all the data from sample respondents in accomplish the research objectives. While the data for this study was analyzed using multiple statistical procedures: descriptive analysis , reliability test, correlation analysis and standard coefficient. The result of the study presented in this research agrees that se promotion, product feature and website application can influence online purchasing decision in online shopping.

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