Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]

Darson, Mohamad Daim and Md. Hasim, Ahmad Khairuman and Adanan, Akmal and Mohd Kodri, Aida Nur (2017) Community assimilation: exploring dimension of Melaka tourism product / Mohamad Daim Darson...[et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (2). pp. 1-12. ISSN 2590-3837

Official URL: http://www.jthca.org

Abstract

This paper empirically examines the attributes of community assimilation towards Melaka Tourism in which covering several ethnics in this state. This study employed the attributes of community assimilation to assess the tourism product of Melaka. More specifically, this paper explores the element of community assimilation in Melaka through custom, language as well as food and beverages. Furthermore, the study is also conducted to determine the most influential factors of community assimilation that contributes to the Melaka tourism product. Data were collected from first and secondary resources through administered questionnaire survey and based on 362 respondents. The result from the correlation analysis shows that custom, language as well as food and beverages variables possess the explanatory power of the variation in Melaka tourism product. The testing process also confirms that food and beverages contribute high influence in Melaka tourism product. Finally, limitations of present findings were discussed, and implications for future studies are suggested.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Darson, Mohamad DaimUNSPECIFIED
Md. Hasim, Ahmad KhairumanUNSPECIFIED
Adanan, AkmalUNSPECIFIED
Mohd Kodri, Aida NurUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism > Malaysia
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
Journal: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts
ISSN: 2590-3837
Volume: 9
Number: 2
Page Range: pp. 1-12
Official URL: http://www.jthca.org
Item ID: 19489
Uncontrolled Keywords: Community assimilation, tourism product, culture, heritage, Melaka
URI: http://ir.uitm.edu.my/id/eprint/19489

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