Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]

M. S. Lam, Jason and Lee, Sean and Ling, Goh Mei and Melatu Samsi, Siti Zakiah (2017) Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]. Journal of Tourism, Hospitality & Culinary Arts, 9 (3). pp. 1-14. ISSN 2590-3837

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Abstract

This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniqueness and family-oriented significantly and positively influenced both affective and conative images. However, the cognitive image dimension of variety only partially influenced affective image, but not a conative image, while the cognitive image of cooking methods did not show any significant effects on the affective nor conative image. Finally, affective image dimensions significantly and positively influenced the conative image. Relevant implications, limitations, and suggestions for future studies for Baba and Nyonya cuisine also discussed.

Item Type: Article
Creators:
CreatorsEmail
M. S. Lam, JasonUNSPECIFIED
Lee, SeanUNSPECIFIED
Ling, Goh MeiUNSPECIFIED
Melatu Samsi, Siti ZakiahUNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
G Geography. Anthropology. Recreation > GN Anthropology > Ethnic groups
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management (B)
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts
ISSN: 2590-3837
Volume: 9
Number: 3
Page Range: pp. 1-14
Official URL: http://www.jthca.org
Item ID: 19453
Uncontrolled Keywords: Baba & Nyonya cuisine, food destination image, cognitive-affective-conative, Malacca, Malaysia
Last Modified: 14 Mar 2018 02:29
Depositing User: Perpustakaan Tun Abdul Razak UiTM Kampus Puncak Alam
URI: http://ir.uitm.edu.my/id/eprint/19453

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