The effect of technology, social media and knowledge shared between gen x'ers and gen y towards effective communication at Tanah Makmur Berhad / Siti Shahirah Mohamad Noor

Mohamad Noor, Siti Shahirah (2017) The effect of technology, social media and knowledge shared between gen x'ers and gen y towards effective communication at Tanah Makmur Berhad / Siti Shahirah Mohamad Noor. Student Project. Faculty of Business Management, Jengka, Pahang. (Unpublished)

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Abstract

This study was to investigate the relationships of technology, social media and knowledge towards the effective communication at different generation. The concem of this study is to discover whether the technology, social media and knowledge shared have influence in the communication based on difference generation. The first objective of the study is to investigate the relationship between all the elements of communication toward the effective communication. The researcher was used correlational test to identify the relationship. Secondly. is to identify the most major elements of communication that contributed towards effective communication. The researcher was used regression test to discover the most major element by look at significant or not. Thirdly. to investigate either Gen X'er or Gen Y that is most effective in communication according to the elements of communication. The researcher was used independent t-test to compare the mean between the two generation.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Mohamad Noor, Siti ShahirahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Communication in management. Communication in organizations. Communication of information
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Knowledge management. Organizational learning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Knowledge management. Organizational learning > Malaysia
H Social Sciences > HF Commerce > Personnel management. Employment management > Communication
H Social Sciences > HF Commerce > Personnel management. Employment management > Technology. Technological innovations
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus > Faculty of Business and Management (C)
Item ID: 19319
Uncontrolled Keywords: Effect of technology, Social media, Effective communication
Last Modified: 04 Feb 2019 02:57
Depositing User: Perpustakaan Al-Bukhari UiTM Cawangan Pahang
URI: http://ir.uitm.edu.my/id/eprint/19319

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