Level of customer satisfaction toward PROTON cars/ Nur Syazana Mohd Nizar

Mohd Nizar, Nur Syazana (2010) Level of customer satisfaction toward PROTON cars/ Nur Syazana Mohd Nizar. Student Project. Faculty of Business and Management, Dungun, Terengganu. (Unpublished)

[img] Text
PPb_NUR SYAZANA MOHD NIZAR BM T 10_5.pdf

Download (565kB)

Abstract

As requirement by subject Industrial Training Report (OPM 662), I have completed this research on “level of Customer Satisfaction toward Proton Sendirian Berhad cars”. In this research four independent variables that affect customer satisfaction level have been identified which are cost, product design, quality and service. Research has been doing on customer of Proton at Tanjung Malim. I have taken 100 people to be my respondents in Tanjung Malim that means I used 100 samples on this research. Objectives of the study are to investigate the problems faces by customer at Proton, to identify the level of customer satisfaction toward this organization, to examine the most elements that influence customer satisfaction, and to give some recommendations to Proton in order for improvement in future. Finding on this research, we will know the level of customer satisfaction of Proton and also measure the relationship between customer satisfaction with cost, product design, quality and service.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Mohd Nizar, Nur SyazanaUNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Automotive transportation
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management_T
Item ID: 19008
Uncontrolled Keywords: Customer satisfaction; PROTON; Cars
Last Modified: 18 Dec 2018 04:47
Depositing User: Perpustakaan Cendekiawan UiTM Cawangan Terengganu
URI: http://ir.uitm.edu.my/id/eprint/19008

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year