Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]

Mustaffa, Abaidullah and Hj. Hassan, Faridah and Musa, Rosidah and Abdul Rahman, Mariati (2015) Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]. Social and Management Research Journal, 12 (1). pp. 64-73. ISSN 1675-7017

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Abstract

Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates the quota sampling design strategy to sample consumers from the agriculture retail industry in Malaysia. The questionnaire was developed based on survey instrument development to identify the dimensional structure of attitude and brand loyalty in the agriculture retail industry in Malaysia.

Item Type: Article
Creators:
CreatorsID Num.
Mustaffa, AbaidullahUNSPECIFIED
Hj. Hassan, FaridahUNSPECIFIED
Musa, RosidahUNSPECIFIED
Abdul Rahman, MariatiUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Retail trade
Divisions: Institute of Research Management and Innovation (IRMI)
Journal or Publication Title: Social and Management Research Journal
ISSN: 1675-7017
Volume: 12
Number: 1
Page Range: pp. 64-73
Item ID: 16050
Uncontrolled Keywords: Quota sampling, tripartite model of attitude, brand loyalty, attitudinal loyalty, affective loyalty, cognitive loyalty, conative loyalty.
Last Modified: 03 Feb 2017 08:59
Depositing User: Staf Pendigitalan 1
URI: http://ir.uitm.edu.my/id/eprint/16050

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