Travelling pattern and the preferences / inclination of the Arab tourists towards hotel products and services / Zulkifli Ibrahim

Ibrahim, Zulkifli (2007) Travelling pattern and the preferences / inclination of the Arab tourists towards hotel products and services / Zulkifli Ibrahim. Masters thesis, Universiti Teknologi MARA.

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Abstract

This empirical study investigates the Arab tourists' travelling pattern, preferences and inclination towards hotel products and services. The inclination of the Arab tourists towards hotel attributes such as front office, room, food and beverages and other amenities and services are identified. An adaptation of the triangulation approach through a self completed survey among the Arab tourists at selected hotels and short interviews with Arab embassy attache was used to gather the information for this study. This study has given a significant meaning and further insights on the issue being investigated. The results revealed that the majority of the Arab tourists in Malaysia were among married man with family and spouses visiting for a holiday. In addition, the majority of them are from the oil producing countries in the Middle East region such as Saudi Arabia, Kuwait, United Arab Emirates and Syria. The results also signified that the major activities engaged by the respondents were sightseeing plus other activities such as visiting beaches, theme parks, walking/hiking and shopping. On hotel products and services, the majority of the Arab tourists are very concerned about these attributes. The findings showed that besides other food, Arab dishes appeared to be the high preferences/inclination among the Arab tourists. In addition, they explicitly agreed that a good restaurant atmosphere and ambience should be complemented with the efficiency of service staff. With regard to other services, the Arabs tourists preferred to have the newspaper and TV channels, hotel information and room service menu in Arabic. In fact higher expectation also goes to rooms especially pertaining to cleanliness and hygiene, courtesy of the bellman, receptionist plus the fast check-in, friendly, personalized service and ability in terms of communication. Overall, the significant finding of this study indicates that hotel operators are required to understand in depth or be more alert towards the needs and demands of the Arab tourists pertaining to the preceding mentioned attributes. The implications also go to the government, local tourists' agencies and other related authorities. These bodies should take the necessary action on priority basis to grab the significance inflow of tourists from this region by enhancing the development and sustaining the tourism and hospitality products. All in all, it could be contended that a strong relation between government, local authorities, privates agencies and hotel operators should be fostered to ensure the tourists needs especially towards potential markets ; in this case among the Arab tourists can be provided. Failure to develop such a unity of approach would certainly tarnish the intention of the central government to see Malaysia as the top tourist destination in this region.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Arab tourist's, travelling pattern, travel, hotel products and services, hotel
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service > Malaysia
Divisions: Faculty of Hotel and Tourism Management
Depositing User: Staf Pendigitan 1
Date Deposited: 09 Sep 2011 07:37
Last Modified: 17 Aug 2016 07:15
URI: http://ir.uitm.edu.my/id/eprint/3394

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