Determinants of electronic commerce adoption: Case study among Small and Medium Enterprise (SME) in Klang Valley / Nur Atiqah Zainuddin … [et al.]

Zainuddin, Nur Atiqah and Ismail, Maymunah and Ahmad, Nurul Zamratul Asyikin and Sharif, Sharina and Mazalan, Maz Izuan and Ab Kadir, Mohd Sufian (2017) Determinants of electronic commerce adoption: Case study among Small and Medium Enterprise (SME) in Klang Valley / Nur Atiqah Zainuddin … [et al.]. In: 2nd International Islamic Heritage Conference (ISHEC 2017), 14-15 November 2017, Avillion Hotel Melaka.

[img] Text
PRO_NUR ATIQAH ZAINUDDIN M 17.pdf

Download (0B)

Abstract

Nowdays, electronic commerce or e-commerce is the most important tool in business market especially in digital online marketing. It‘s create more competitive marketing among the business around the world and focusing on Small Medium Enterprise formerly SME. In Malaysia, e-commerce is among the tool use by SME with the role to expand their business that can be reachable by customers. The purpose of this study is to determine the factors affecting adoption of e-commerce by SME in Klang Valley and to identify the most influential factor on e-commerce adoption. A conceptual framework comprises of five factors that are relative advantage, compatibility, complexity, top management support and knowledge and resources constraint is being taken as variables for research. Multiple regression analysis generated is being carried out to test hypothesis and to establish the causal effect of relative advantage, compatibility, complexity, top management support and knowledge and resources constraint towards adoption of e-commerce. The result shows that relative advantage, compatibility, and top management support and knowledge have significant and positive impact on adoption of e-commerce. Therefore this study concluded that relative advantage, compatibility, and top management support and knowledge would increase adoption of e-commerce among SME. Therefore, the government should take initiatives and pay more attention to promote e-commerce among SME because SME has potential market growth and high contribution for economic development in Malaysia.

Item Type: Conference or Workshop Item (Paper)
Creators:
CreatorsEmail
Zainuddin, Nur AtiqahUNSPECIFIED
Ismail, MaymunahUNSPECIFIED
Ahmad, Nurul Zamratul AsyikinUNSPECIFIED
Sharif, SharinaUNSPECIFIED
Mazalan, Maz IzuanUNSPECIFIED
Ab Kadir, Mohd SufianUNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Islamic ethics
B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > General works on Islam
B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Islam and economics
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus
Event Title: 2nd International Islamic Heritage Conference (ISHEC 2017)
Event Dates: 14-15 November 2017
Page Range: pp. 501-511
Item ID: 20129
Uncontrolled Keywords: Electronic commerce; Small and Medium Enterprise
Last Modified: 18 Apr 2018 04:04
Depositing User: Staf Pendigitalan 7
URI: http://ir.uitm.edu.my/id/eprint/20129

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year