Tourist purchasing satisfaction on symbolic items and consumer shopping goods / Siti Amalina Mohd Yazid

Mohd Yazid, Siti Amalina (2013) Tourist purchasing satisfaction on symbolic items and consumer shopping goods / Siti Amalina Mohd Yazid. Masters thesis, Universiti Teknologi MARA.

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Abstract

The tourism industry will ensure tourists’ splurge in the country they visited. Tourists purchase because of the desire for keepsake and tangible memories of their holiday experience. Moreover, tourists purchase items that may represent the destination or reminding them of the trip they had and the types of evidence or reminder are different according to people throughout their experiences and preferences. Therefore, tourists may purchase items which symbolic to the destination or shopping goods while travelling. Marketing mix used by marketers to produce the response they want to achieve from the target market. From the above notion, this study attempted to identify how marketing mix can influence tourist purchasing decision on symbolic items and consumer shopping goods and determine overall tourist satisfaction. A self-administrated questionnaire was distributed to 230 international tourists in Kuala Lumpur. The results indicate marketing mix have influenced both components towards purchasing satisfaction. The results of this analysis contribute to the practical industry providing additional insights into factors that influenced the tourists purchasing decision on symbolic items and consumer shopping goods and overall satisfaction on products purchased.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Tourist: Purchasing satisfaction; Symbolic items
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Special voyages and travels
Divisions: Faculty of Hotel and Tourism Management
Depositing User: Staf Pendigitan 2
Date Deposited: 28 Aug 2017 06:58
Last Modified: 28 Aug 2017 06:58
URI: http://ir.uitm.edu.my/id/eprint/17735

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