Tourist purchasing satisfaction on symbolic items and consumer shopping goods / Siti Amalina Mohd Yazid

UNSPECIFIED (2013) Tourist purchasing satisfaction on symbolic items and consumer shopping goods / Siti Amalina Mohd Yazid. Masters thesis, Universiti Teknologi MARA.

[img] Text
TM_SITI AMALINA MOHD YAZID HM 13_5.pdf

Download (0B)

Abstract

The tourism industry will ensure tourists’ splurge in the country they visited. Tourists purchase because of the desire for keepsake and tangible memories of their holiday experience. Moreover, tourists purchase items that may represent the destination or reminding them of the trip they had and the types of evidence or reminder are different according to people throughout their experiences and preferences. Therefore, tourists may purchase items which symbolic to the destination or shopping goods while travelling. Marketing mix used by marketers to produce the response they want to achieve from the target market. From the above notion, this study attempted to identify how marketing mix can influence tourist purchasing decision on symbolic items and consumer shopping goods and determine overall tourist satisfaction. A self-administrated questionnaire was distributed to 230 international tourists in Kuala Lumpur. The results indicate marketing mix have influenced both components towards purchasing satisfaction. The results of this analysis contribute to the practical industry providing additional insights into factors that influenced the tourists purchasing decision on symbolic items and consumer shopping goods and overall satisfaction on products purchased.

Item Type: Thesis (Masters)
Divisions: Faculty of Hotel and Tourism Management
Item ID: 17735
Uncontrolled Keywords: Tourist: Purchasing satisfaction; Symbolic items
Last Modified: 28 Aug 2017 06:58
Depositing User: Staf Pendigitalan 2
URI: http://ir.uitm.edu.my/id/eprint/17735

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year