Determinant factors of brand loyalty in Malaysian automotive industry / Khaled Alqasa, Ho Tuck Sum and Filzah Md Isa



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Uncontrolled Keywords: brand loyalty, service quality, marketing-mix strategy, country-of-origin, Malaysia
Subjects: H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade > Malaysia
H Social Sciences > HF Commerce > Marketing > Management
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty > Malaysia
Divisions: Institute of Research Management and Innovation (IRMI)
Depositing User: Staf Pendigitalan 5
Last Modified: 07 Aug 2017 03:44
Journal or Publication Title: Social and Management Research Journal
ISSN: 1675-7017
Item ID: 17595
Creators:
CreatorsEmail
Alqasa, Khaledkhaled20767@yahoo.com
Ho, Tuck Sumho.tucksum@daihatsu.com.my
Md Isa, FilzahFilzah.MdIsa@ taylors.edu.my

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Filename: AJ_KHALED ALQASA SMRJ 17.pdf

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