Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali



Md Sazali, Siti Sofea (2017) Relationship of advertising appeal towards purchase intention of generation Y’s on online cosmetic product. / Siti Sofea Md Sazali. Student Project. Faculty of Business and Management, Bandaraya, Melaka. (Unpublished)

Abstract

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Uncontrolled Keywords: Advertising appeal; Purchase intention; Generation Y’s; Online cosmetic product.
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus
Depositing User: Staf Pendigitalan 5
Date Deposited: 14 Jun 2017 07:15
Last Modified: 14 Jun 2017 07:15

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Filename: PPb_SITI SOFEA MD SAZALI BM 17_5.pdf

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