Effects of relationship marketing on customer loyalty: evidence from budget hotels in Bandaraya Melaka, Malaysia / Imnie Farahainie Mat Jani



Mat Jani, Imnie Farahainie (2017) Effects of relationship marketing on customer loyalty: evidence from budget hotels in Bandaraya Melaka, Malaysia / Imnie Farahainie Mat Jani. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Uncontrolled Keywords: Marketing; Customer loyalty; Budget hotels
Subjects: H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus
Depositing User: Staf Pendigitalan 5
Date Deposited: 08 Jun 2017 08:12
Last Modified: 08 Jun 2017 08:12

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Filename: PPb_IMNIE FARAHAINIE MAT JANI BM 17_5.pdf

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