The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan

Ab Razak, Shahirah and Odzlan, Umira (2013) The influence and effectiveness of film tourism in travel decision making / Shahirah Ab Razak and Umira Odzlan. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

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Abstract

The research is aim to study on the influence and the effectiveness of film tourism in travel decision making. The objective of the study is to access the effectiveness of film-tourism and to indicate whether film-tourism can influence people to travel to the viewed destinations. The populations are among tourists who visit Melaka state where the researcher mainly focuses in two areas which are Bandar Hilir and Ayer Keroh. The researcher used questionnaire data collection method to study the film tourism influences in travelling activities. A total number of 165 questionnaires were distributed to the tourist who visits Melaka. The questionnaires were collected right after the respondents completed the survey forms. The survey is undertaken throughout May 2013. The results revealed that and research objective where the effectiveness of the film tourism has being justified where most of the respondents were agreed that film tourism influence their overall travel decision making. Therefore this new phenomenon could create more excitement in promoting product and services offered yet effective and efficient.

Item Type: Monograph (Student Project)
Uncontrolled Keywords: Film tourism; Travel decision making
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism > Malaysia
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus
Depositing User: Staf Pendigitan 2
Date Deposited: 14 Jun 2017 03:09
Last Modified: 14 Jun 2017 03:09
URI: http://ir.uitm.edu.my/id/eprint/17228

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