The effectiveness of interpretation board at Heritage Site in Bandar Hilir Melaka / Nik Nurul Aizah Nik Abdul Rahman , Nurul Azwa Ahmad Kamal and Wan Farah Wan Samsudin

UNSPECIFIED (2015) The effectiveness of interpretation board at Heritage Site in Bandar Hilir Melaka / Nik Nurul Aizah Nik Abdul Rahman , Nurul Azwa Ahmad Kamal and Wan Farah Wan Samsudin. Student Project. Faculty of Hotel and Tourism Management, Kampus Bandaraya, Melaka. (Unpublished)

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Abstract

This research was conducted in order to study the effectiveness of interpretation board at heritage sites in Bandar Hilir, Melaka. The purpose was to examine the relationship between three factors which were Attraction Power that provide impact to the effectiveness of interpretation board at Bandar Hilir, Melaka. Assessment on appropriateness of the design and content of interpretation board in enriching visitors' experience at site were examined. For this research, 381 tourists who visit heritage sites at Bandar Hilir, Melaka were chosen as respondents. All data collected through questionnaire were analyzed systematically by using Statistical Package for Social Science (SPSS).

Item Type: Monograph (Student Project)
Subjects: UNSPECIFIED
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Item ID: 17220
Uncontrolled Keywords: Heritage Site; Bandar Hilir Melaka; Attraction Power
Last Modified: 14 Jun 2017 07:32
Depositing User: Staf Pendigitalan 2
URI: http://ir.uitm.edu.my/id/eprint/17220

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