International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.

Andrew J., Sherman (1996) International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq. Journal of International Business and Entrepreneurship, 4 (1). pp. 1-27. ISSN 0128-7494

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Abstract

The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked at from the viewpoint of the basics of franchising and how it can be used to build international trade lingkages between Asia and North America in particular.

Item Type: Article
Uncontrolled Keywords: International franchising; Building bridges; Asia and North America
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HB Economic Theory. Demography > Economics as a science. Relation to other subjects
Divisions: Malaysian Entrepreneurship Development Centre (MEDEC)
Depositing User: Staf Pendigitalan 5
Date Deposited: 18 Apr 2017 04:04
Last Modified: 18 Apr 2017 04:04
URI: http://ir.uitm.edu.my/id/eprint/16738

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