Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda



Muda, Mazzini (2013) Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda. PhD thesis, Universiti Teknologi MARA.

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Uncontrolled Keywords: Consumers’ attitudes;celebrity entrepreneur
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction > Malaysia
Divisions: Faculty of Business Management
Depositing User: Staf Pendigitalan 5
Date Deposited: 29 Mar 2017 08:17
Last Modified: 29 Mar 2017 08:17

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Filename: TP_MAZZINI MUDA BM 13_5.pdf

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