Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan



Agus, Arawati and Hassan, Za'faran (2005) Does quality differentiation strategies enhance competitive advantage and customer satisfaction? a strategic management perspective / Arawati Agus and Za'faran Hassan. Malaysian Journal of Quality, 1. pp. 1-17. ISSN 1823-7347

Abstract

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Uncontrolled Keywords: Customer satisfaction; Marketing strategy; Consumer decision-making
Subjects: H Social Sciences > HF Commerce > Personnel management. Employment management > Job satisfaction
H Social Sciences > HF Commerce > Personnel management. Employment management > Manpower planning
Divisions: Institute of Quality & Knowledge Advancement (InQKA)
Depositing User: Staf Pendigitalan 5
Date Deposited: 10 Mar 2017 09:19
Last Modified: 10 Mar 2017 09:19

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Filename: AJ_ARAWATI AGUS MJQ 05.pdf

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