Pengurusan pemasaran syarikat penerbitan: satu kajian terhadap dua syarikat / Nurjannah Mohd Saleh

Mohd Saleh, Nurjannah (2013) Pengurusan pemasaran syarikat penerbitan: satu kajian terhadap dua syarikat / Nurjannah Mohd Saleh. Student Project. Faculty of Education, Shah Alam. (Unpublished)

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Abstract

The objective of this study is to identify the marketing management practices carried out by two private publications companies, Buku Fixi and Jemari Seni Sdn. Bhd. Both companies focus on a niche market and are consistent in terms of the genres of published books for the past few years. Both have different backgrounds and missions but producing the same product which are mainly novels. This study is based on the concept of marketing mix (the 4Ps) introduced by Jerome McCarthy which analyzes the elements of marketing and its related aspects. Qualitatif approach was used whereby interviews and library research were conducted. In general, the study found that the marketing practiced by both companies had resulted in different degrees of achievements. It can be concluded that an effective marketing strategy by the owners and managers in promoting their products will very much assist a company in reaching its goal and success.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Mohd Saleh, NurjannahUNSPECIFIED
Subjects: N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art > Malaysia
Z Bibliography. Library Science. Information Resources (General) > Book industries and trade
Divisions: Faculty of Education
Item ID: 15230
Uncontrolled Keywords: Pengurusan pemasaran; Syarikat pemasaran; Malaysia
Last Modified: 23 Jan 2017 09:13
Depositing User: Staf Pendigitalan 4
URI: http://ir.uitm.edu.my/id/eprint/15230

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