Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon

Md Zaidon, Faizzatul (2016) Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

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Abstract

The purpose of this research is to identify the factor that influences customer intention toward online shopping among Universiti Tun Hussien Onn Malaysia (UTHM) students. This research is based on a sample of 345 respondents who in Faculty of Electrical and Electronic Engineering and Faculty of Management Technology and Business Universiti Tun Hussien Onn Malaysia. The result show, there are four factors that has a significant relationship with customer online shopping intention which is internet marketing environment, product characteristic, promotional offer and trust. However, only familiarity and trust have significant influence toward customer intention on online shopping. While internet marketing environment, product characteristic and promotional offer did not have a significant influence toward customer intention on online shopping.

Item Type: Monograph (Student Project)
Uncontrolled Keywords: Customer Online Shopping Intention; Internet Marketing Environment; Product Characteristic; Familiarity; Promotional Offer; Trust
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Business > Advertising > Methods > Other methods, A-Z > Internet advertising
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business Management
Depositing User: Admin Pendigitan 2 PTAR
Date Deposited: 27 Sep 2016 02:24
Last Modified: 27 Sep 2016 02:24
URI: http://ir.uitm.edu.my/id/eprint/14762

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