Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon



Md Zaidon, Faizzatul (2016) Factors that influence customer online shopping intention among Universiti Tun Hussien Onn Malaysia (UTHM) students / Faizzatul Md Zaidon. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

Abstract

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Uncontrolled Keywords: Customer Online Shopping Intention; Internet Marketing Environment; Product Characteristic; Familiarity; Promotional Offer; Trust
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Business societies > Advertising > Methods > Other methods, A-Z > Internet advertising
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business Management
Depositing User: Admin Pendigitan 2 PTAR
Date Deposited: 27 Sep 2016 02:24
Last Modified: 27 Sep 2016 02:24

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Filename: PPb_FAIZZATUL MD ZAIDON BM 16_5.pdf

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