Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin

Mahyudin, Anis Syahirah (2016) Factors influence attitude of UiTM students towards online shopping / Anis Syahirah Mahyudin. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

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Abstract

The purpose of this study is to identify the factors that influence attitude of UiTM students towards online shopping. The research is based on a sample of 317 respondents. The results show that perceived ease of use, perceived usefulness, and perceived enjoyment have significant influence on attitude of UiTM students towards online shopping. While perceived risk do not give impact on attitude towards online shopping among students from UiTM Kampus Bandaraya Melaka. The strongest relationship is between perceived enjoyment towards attitude towards online shopping.

Item Type: Monograph (Student Project)
Uncontrolled Keywords: Attitude towards online shopping, Perceived ease of use, Perceived usefulness, Perceived risk and perceived enjoyment
Subjects: H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing
H Social Sciences > HF Commerce > Advertising > Advertising campaigns > Malaysia
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business Management
Depositing User: Admin Pendigitan 2 PTAR
Date Deposited: 26 Sep 2016 08:48
Last Modified: 26 Sep 2016 08:48
URI: http://ir.uitm.edu.my/id/eprint/14757

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