The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai



Misran, Ain Nabila and Norjai, Farah Syahidah (2016) The influences of electronic word of mouth towards consumer purchasing behavior / Ain Nabila Misran Farah and Syahidah Norjai. Student Project. Faculty of Business Management, Bandaraya Melaka, Melaka. (Unpublished)

Abstract

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Uncontrolled Keywords: Electronic word of mouth (eWOM); Customers purchasing decisions; Consumer purchasing behavior
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business Management
Depositing User: Admin Pendigitan 2 PTAR
Date Deposited: 06 Sep 2016 08:16
Last Modified: 08 Sep 2016 01:43

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Filename: PPb_AIN NABILA MISRAN BM 16_5.pdf

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