The effect of relationship marketing on customer loyalty towards fast food restaurants (a study of generation Y) / Ahmad Zulfa Mohd Kamil and Muhammad Afif Mahabob



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Creators:
CreatorsEmail
Mohd Kamil, Ahmad ZulfaUNSPECIFIED
Mahabob, Muhammad AfifUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business societies
H Social Sciences > HF Commerce > Marketing
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 14642
Uncontrolled Keywords: Customer loyalty; Relationship marketing; Strategy
Last Modified: 08 Sep 2016 01:40

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Filename: PPb_AHMAD ZULFA MOHD KAMIL BM 16_5.pdf

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