The impact of recycling campaign toward community / Shahaida Sapingi

Sapingi, Shahaida (2015) The impact of recycling campaign toward community / Shahaida Sapingi. Degree thesis, Universiti Teknologi MARA.

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Abstract

The purpose of doing this research is to determine how impact the recycle campaign will change the behavior community. This research will be focus on attitude of consumer towards recycle campaign. Consumer Behavior is about people, how they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Advertisements have great influence in any decision of customers for particular brands or campaign. It is an accepted fact that advertisements can give special attributes upon a product or service that it may have lacked otherwise. The research study focuses on identifying the influence of advertisements on the consumer behavior and attitude.

Item Type: Thesis (Degree)
Uncontrolled Keywords: recycling campaign, community, consumer behavior
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
N Fine Arts > NC Drawing. Design. IIlustration > Commercial art. Advertising art > Malaysia
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Art and Design
Depositing User: Admin Pendigitan 2 PTAR
Date Deposited: 27 Jul 2016 04:04
Last Modified: 27 Jul 2016 04:04
URI: http://ir.uitm.edu.my/id/eprint/14414

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