Applying ecological concepts for mobile commerce : A case study for Celcom (Malaysia) Sdn Bhd / Arfah Jamian

The rapid growth in mobile data communications and the needs of business people
exploring new channels and methods of supporting their customer bases and increase
competitive market and add value to their customers has led to the emergence of
Mobile Commerce (m-commerce). A study in Celcom (M) Berhad is perform, looking
at the information environment factors put up by Celom to propel the success in mcommerce
initiatives.
The studies on ecosystem in mobile commerce using the idea specified by Davenport
are appropriate to observe the factors prosper in wireless commerce today. The
component inside the model will be discussed to see for interrelated aspect and issues
in the area studies. Each viewpoint that comes from different background and is
intended for different audience with various significance, but the basic concept of
information ecology is a vision of recognizing the extricable relationships between
people and technology.
Adopting Davenport's Ecological model, this report shall discuss the finding of the
study according to the 6 components of the information Ecology namely. Information
Strategy, Information Architecture, Information Process, Information Staff,
Information Politics, Information Culture and Behavioral