A study on preferences towards patriot brand through outdoor sales (ODS) activities / Jusnita Suzlin Jusoh

In today's highly competitive retail industry, private
brand products are becoming more and more important.
As department stores and specialty outlets rely less on
manufacturer brands and more on promoting their own
private brands. Private brands give the retailer greater
control over the merchandise, more flexibility in dealing
with changing trends and more control over prices.
This study is undertaken to identify the most preference
items for Patriot to the customers, to determine the
factors that influence the customers when buying the
Patriot brand and to identify other electrical items that
are suggested by the customers for Patriot brand.
One of the strategies that usually done by the retail
outlets in order to generate sale is having sale like
Blockbuster Sale for Metrojaya, The Grand Sale for
Parkson and so as with PERNAMA. PERNAMA also
has its sales namely Outdoor Sales (ODS) Activity.