Advertising campaign of gum littering problem among Malaysians in urban cities / Nuranis Mohd Nor Jamalul Lail

Mohd Nor Jamalul Lail, Nuranis (2013) Advertising campaign of gum littering problem among Malaysians in urban cities / Nuranis Mohd Nor Jamalul Lail. Degree thesis, Universiti Teknologi MARA.

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Abstract

Malaysian is known by their habit of littering. Everywhere around Malaysia cities, there can be spotted little rubbish here and there such as cigarettes buds, chewing gum, plastic bag, tissue or bottles lying on the street ground. This is a big issue in Malaysia because our government does not tackle this issue aggressively. Malaysia don’t fine those who litter and day by day Malaysians are becoming careless, irresponsible and lazy to throw rubbish in the bin because it’s simply easier to throw it on the streets

Item Type: Thesis (Degree)
Uncontrolled Keywords: Campaign, gum littering, campaign design, awareness campaign
Subjects: H Social Sciences > HF Commerce > Advertising > Advertising campaigns > Malaysia
H Social Sciences > HM Sociology > Deviant behavior. Social deviance
Divisions: Faculty of Art and Design
Depositing User: Staf Pendigitan 2
Date Deposited: 29 Nov 2015 01:28
Last Modified: 19 Apr 2017 05:00
URI: http://ir.uitm.edu.my/id/eprint/13310

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